The iPhone was a gamechanger in the phone world, and Men's Fitness views JUUL in a similar way:

"It took the iPhone for most people to switch to smartphones from feature phones. It might be presumptive to say that it’ll take something as well designed and subtle as Pax Labs’ new Juul e-cig to make smokers switch to vaping, but that’s the idea. ...

... If you're in the market for an e-cig, you'd be hardpressed to find a better (and better designed) one than the Juul."

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