Driving innovation to eliminate cigarettes
JUUL’s mission is to improve the lives of the world’s one billion adult smokers.
JUUL is an alternative for adult smokers. JUUL delivers nicotine satisfaction akin to a cigarette in a format that’s as simple and easy to use.
juul pods
However, JUUL is not a cigarette. Cigarettes combust when burning tobacco, which creates smoke. JUUL uses a temperature regulation system to heat nicotine-based liquid to an ideal level and is designed to avoid burning. This means that whether you inhale in short puffs or deep draws, JUUL’s vapor is always at the ideal temperature.

JUUL’s proprietary nicotine salt formula, design, and temperature regulation result in an experience that we believe creates the first viable alternative to cigarettes for adult smokers.
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Our product stewardship includes that we implement, maintain and document knowledge based on scientific, evidence-based processes and procedures. We do this to provide reasonable assurance that the components and constituents of our commercial products, and the materials employed in their manufacture, reduce or minimize risk to consumers.
If you do not vape or smoke cigarettes, please do not use JUUL.

If you do smoke cigarettes, welcome to JUUL.
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JUUL Labs leads the industry thanks to our award-winning team of relentlessly curious and innovative product designers, engineers, business and customer service teams.

We share a passion for improving the lives of adult smokers, and we believe that we have a real opportunity to disrupt industries to inspire positive change. If you share this vision, we’re looking for rockstars to join our growing team.
Join Us
join us
JUUL Labs leads the industry thanks to our award-winning team of relentlessly curious and innovative product designers, engineers, business and customer service teams.

We share a passion for improving the lives of adult smokers, and we believe that we have a real opportunity to disrupt industries to inspire positive change. If you share this vision, we’re looking for rockstars to join our growing team.
Join Us