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The Satisfying Alternative
To Cigarettes

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JUUL was created to meet
the standards of smokers.
Discover why so many have made the switch.
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Youth Prevention
At JUUL Labs, we are innovating to improve the lives of adult smokers. In addition, see how we are actively combating underage use of nicotine products.
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JUUL was designed with Adult smokers in mind.
JUUL is for adult smokers seeking a satisfying alternative to cigarettes. The JUUL vaporizer has regulated temperature control and uses nicotine salts as found in the tobacco leaf rather than free-base nicotine, unlike standard e-cigarettes. These qualities are unique to JUUL. By accommodating cigarette-like nicotine levels, JUUL provides satisfaction to meet the standards of smokers looking to switch from smoking cigarettes.